TEMPLATE SYSTEM | One Layout, Four Placements
The first job was a paid social system that a small team could run fast. Every concept ships in feed square, feed portrait, story and link landscape, with the headline, price chip, product shot and CTA bar re-composed for each frame rather than scaled. dub asked for its brand kit to be used loosely and freshened up. The system keeps the serif voice and the green and coral palette, with flat buttons instead of the older gradients.
AUDIENCE | Speaking to 55 & Older
Older investors scroll Facebook, read the whole ad and want proof before they tap. The concepts lead with people who look like them, explain copy trading in three plain steps, and put trust signals up front: press coverage, the App Store rating, SEC and FINRA registration. Each message leans on a different motive, from a $100k net worth hook to leaving something for the kids, and every ad closes on the same yearly price.
DATA-LED STATICS | Real Numbers, Written by Hand
dub's own data was the most persuasive thing it had: how many people copy each portfolio, how many trades land in the same minute, who gets copied more than Warren Buffett. Charts and tables read as finance ads and get scrolled past. So each stat lives on a familiar object, like a passed note, a report card, a memo or a letter board, with handwritten notes doing the emphasis. The objects make the numbers feel human, and the down months stay in, circled.
CAROUSELS | Five Slides, One Story
Carousels turned the founder's Fox & Friends appearance into a short story: the news hook, what he said, how the product works, what's inside the app, and the download. The paper-and-handwriting language from the statics carries through, so a viewer who swipes stays in the same world.
