I'm a brand strategist and art director with 12+ years of experience creating work that doesn't just look good but actually performs. My background spans sports, entertainment, tech, and consumer brands, collaborating with businesses of every size to solve real positioning problems through design, copy, and concept. I embrace AI where it makes the work better and let go of it where it doesn't. That balance has taken me far. Data-backed, results-driven, and always human at heart.